BEAT ALS - 723 Foundation

The Mission

To inspire hope, foster collaboration, and drive progress in the fight against ALS by activating sports, music, and media to convert awareness into measurable action and impact.

Our Story

The 723 Foundation, doing business as BEAT ALS, was founded by Matt Stillwell, A country music artist and former college baseball player. Matt’s life was impacted when his college coach, Keith Leclair, succumbed to ALS at the height of his career.  Coach LeClair’s resilience had a profound influence on Matt, leading him to create this 501(c)(3). After our initial launch in November 2019, we pulled everything back as a result of the pandemic. A chance meeting in Nashville with Staci Galentine, in the fall of 2025, gave our movement new legs. Since that time, the critical pieces needed to help those living with ALS have divinely lined up. We are now a national movement with a top notch team, an incredible worldwide partnership, unique experience based programming, and serious momentum.

Strategic Partner

The Permobil Foundation

BEAT ALS has entered an official partnership with The Permobil Foundation, a global leader in mobility solutions for individuals living with ALS and other mobility-limiting conditions. This partnership allows BEAT ALS to deliver immediate, measurable impact — not awareness alone.

Schedule

  • March 1 - Keith LeClair Classic - Permobil Chair Giveaway - Greenville, NC

  • June 2 - Seattle Mariners Lou Gherig Day - Permobil Chair Giveaway - Seattle, WA

  • September 19 - Bob Waters Weekend - Permobil Chair Giveaway - Cullowhee, NC

  • Fall/Winter 2026 - BEAT ALS 4th Chair Gala - Nashville, TN

The Team

  • Founder:  Matt Stillwell

  • Marketing & Sponsorships: Mike Sundet - Playbook Consulting 

  • Public Relations: Rob Kremer - Kremer Communications

  • Advertising & Branding: HLK

  • Legal: Derek Crownover - Loeb & Loeb