BEAT ALS - 723 Foundation

The Mission

To Cure ALS by Funding Research, Supporting ALS Warriors, and Increasing Awareness through unique partnerships, event curation, and high level storytelling.

Our Story

The 723 Foundation was founded by country artist Matt Stillwell to help advance the fight against ALS through the power of community and storytelling. Built on the belief that music can bring people together in meaningful ways, the Foundation exists to support ALS research, stand alongside individuals and families affected by ALS, and increase awareness through purpose-driven partnerships and events.

Through benefit concerts, songwriter rounds, and curated experiences, the 723 Foundation creates moments that connect people while raising critical support for the ALS community. Every initiative is rooted in compassion, authenticity, and the understanding that real impact begins when people come together with intention.

Beneficiary

The Permobil Foundation

**The 723 Foundation has officially entered a partnership with The Permobil Foundation

  • Collaboration Items Include:

    • Cross-Promotion & Awareness

    • Wheelchair Surprises & Event Activations

    • Additional opportunities for the ALS community


About The Permobil Foundation

  • The Permobil Foundation offers valuable support and financial assistance to improve the quality of life for individuals with mobility limitations, including product support for end-users.

  • Permobil chairs provide users with the independence and freedom to live a life of normalcy.

  • First in the industry to offer additional funding opportunities to individuals who had been denied by insurance, helping them gain access to mobility solutions. Since our launch in 2017:

  • Supported over 550 non-profit organizations and helped 7,000+ individuals (denied by insurance) get a wheelchair that provides independence and dignity.

  • The Permobil Foundation has supported over 2,700 ALS warriors with Permobil parts and wheelchairs.

Schedule

  • March 1 - Keith LeClair Classic - Permobil Chair Giveaway - Greenville, NC

  • June 2 - Seattle Mariners Lou Gherig Day - Permobil Chair Giveaway - Seattle, WA

  • September 19 - Bob Waters Weekend - Permobil Chair Giveaway - Cullowhee, NC

  • Fall/Winter 2026 - BEAT ALS 4th Chair Gala - Nashville, TN

The Team

  • Founder:  Matt Stillwell

  • Marketing & Sponsorships: Mike Sundet - Playbook Consulting 

  • Public Relations: Rob Kremer - Kremer Communications

  • Advertising & Branding: HLK

  • Legal: Derek Crownover - Loeb & Loeb