723 Foundation

The 723 Foundation was founded by country artist and former college baseball player Matt Stillwell to serve as a vehicle to support ALS-related causes.  Matt played for Keith LeClair, who succumbed to ALS at the height of his career.  LeClair’s resilience had a profound influence on Stillwell, and has led to the growing movement around LeClair’s legacy.

Keith LeClair’s Legacy

Keith LeClair was a former baseball player and coach. He is one of winningest coaches at both his alma mater, Western Carolina, and at East Carolina where the baseball stadium is named after him.  His brilliant coaching career was cut short by ALS, but his legacy continues to shine through the many players and coaches he influenced along the way. LeClair’s true legacy lies in his battle with ALS. LeClair didn’t give up, he fought.  He sent devotionals to a growing email list, wrote for magazines, and spoke at conventions and churches. As his family, friends, former teammates, and players witnessed his dedication and fight, they saw the true measure of a man.  Many coaches credit his fight and influence as their own driving force, and one of the most important things they pass on to their players. 

The Mission

The 723 Foundation’s mission is to inspire hope, foster collaboration, and drive progress in ALS research to ensure Coach Keith LeClair’s spirit endures.

Beneficiaries 

The Permobil Foundation

**The 723 Foundation has officially entered a partnership with The Permobil Foundation

Approved Collaboration Items

  • Cross-Promotion & Awareness

  • Wheelchair Surprises & Event Activations

  • Keith LeClair Classic – March 1 - Greenville, NC

  • Bob Waters Honorarium / Sept 18/19, 2026 - Cullowhee, NC

  • Collaboration with the Seattle Mariners

  • Additional opportunities for the ALS community


About The Permobil Foundation

  • The Permobil Foundation offers valuable support and financial assistance to improve the quality of life for individuals with mobility limitations, including product support for end-users.

  • Permobil chairs provide users with the independence and freedom to live a life of normalcy.

  • First in the industry to offer additional funding opportunities to individuals who had been denied by insurance, helping them gain access to mobility solutions. Since our launch in 2017:

  • Supported over 550 non-profit organizations and helped 7,000+ individuals (denied by insurance) get a wheelchair that provides independence and dignity.

  • The Permobil Foundation has supported over 2,700 ALS warriors with Permobil parts and wheelchairs.

The Plan

  • Phase I - Launch

    • March 1, 2026 - Keith LeClair Classic

      • Western Carolina vs East Carolina

      • Permobil Chair Giveaway

    • June 2026 - National Media Launch

      • ESPN Story on Coach LeClair

      • Seattle Mariners Permobil Chair Giveaway

    • September 18 & 19, 2026 - Bob Waters’ Weekend

      • Permobil Chair Giveaway

      • Bob Waters Memorial Golf Tournament

  • Phase II - Build Awareness

    • Partner with Country Radio to tell the story - Matt Stillwell

    • Curate Exclusive Fund Raising Experiences

    • Partner with PerMobil, MLB, and 723 Teams for electric chair giveaways

  • Phase III - Keith LeClair Legacy Weekend in Statesboro

    • Premiere College Baseball tournament and benefit concert to benefit ALS

    • 3-Days, 4-Teams

    • Kickoff concert and exclusive nightly shows with A-List artists and songwriters

The Team

  • 723 Founder:  Matt Stillwell

  • Marketing & Sponsorships: Playbook Consulting 

  • Public Relations: Kremer Communications

  • Advertising & Branding: HLK

  • Legal: Derek Crownover (Loeb & Loeb)